Build Your Personal Brand On Social Media

Designed specifically for individuals who run an independent direct selling business, this 90-minutes online training session will teach you how to build a strong and effective brand using social media.

The session will be delivered by DMI-certified and award-winning social media trainer, Stuart Murray, who has over 16 years experience working within the direct selling industry. Stuart is a Supplier Member of the UK Direct Selling Association and has supported both sellers and direct selling organisations to grow their social media presence.

The session will be structured as folllows:

YOUR PERSONAL BRAND

• What is your ”personal brand”?
• Why does it matter?
• How to identify what makes you unique
• Writing your own brand statement

CREATING YOUR OWN BRAND STRATEGY

• Consistency in brand image across social media
• How to optimise your social media profiles
• Creating and sharing high-quality content
• Getting the most from social media platform features
• Being active and responsive on social media
• Building an online community
• Establishing credibility in your niche

REFINING YOUR PLAN

• How to use analytics to check your progress and improve in the future
• Finding inspiration from others